Email marketing can ensure every email communication is branded with your corporate message; however its wide-spread adoption is held back by a number of very real concerns:
- IT implementation complexities that can negate any real marketing benefits
- A lack of flexibility and centralised control of lists for both assignment and exclusion
- The absence of best practice HTML email standards
- Difficulties in understanding the response to numerous tactical messages within a single email
- Delivering and bounce-back issues
- Timing communications to fit the marketing schedule without hijacking corporate email delivery
Mimecast’s Marketing Advantage provides a rich solution which enhances normal business operations. Email branding and marketing is made easy for marketing professionals by enabling:
- Central control over the branding and appearance of every day business emails
- Discreetly piggy-back targeted messages inside ordinary business emails
- Generate more business from existing clients
- Powerful reporting, measurement and analytics
